Email Stats Basics Explained

There are a lot of stats to evaluate how well your emails are doing. This article explains what each stats means.

Tracking your emails is an important part of being a good sender and learning about how your users interact with your email. Every Campaign provides basic statistics along with granular details.

• Recipients
• Successful Delivery
• Opened
• Clicked
• Soft Bounces
• Hard Bounces
• Unsubscribed
• Failed
• Spam
• Where will email statistics show for every email activity?
  • Workflow email stats
  • Campaigns email stats
  • Bulk actions email stats

Definition of Each Email Stat

Recipients

The number of contacts that you requested to send emails

Successful Delivery

The number of emails SMTP was able to confirm were actually delivered to a recipient.

Opened

The total number of times your emails were opened by recipients.

Clicked

They are the number of unique clicks which are the first time the recipient opens your email.

Soft Bounces

The email was not delivered as the recipient's server is unavailable or their inbox is full.

Hard Bounces

The email was not delivered as the email address was not existent or blocked email address.

Unsubscribed

The number of recipients who have unsubscribed from your emails. Unsubscribe events are triggered when the end recipient clicks the unsubscribe appended in the email footer. [Note - Once the contact has unsubscribed, it will not be possible to send the email to them. It would require a special request with acceptable reasons as the contact will have made a diligent choice to unsubscribe]

Failed

This happens when the API keys are not valid, the user needs to configure the valid API keys or the number of recipients that you sent emails to, who have malformed email addresses, or whose mail provider reported the address as invalid.

Spam

The number of recipients who have marked your email as spam.

Where will email statistics show for every email activity?

Workflow email stats

Click on the Email step -> Click Statistics on the top right

Campaigns email stats

Make sure that the date filter includes the date range you are looking for. When stats suddenly go missing, usually it's because the stats are in the last year/month.

SMTP integration will show opened and clicked only, we will not be able to fetch delivered/bounced stats.

Only mailgun will be able to show full stats

Bulk actions email stats

Click on the Successful % to view more statistics