What's ideal Image and Video File Size and Dimensions in Social Planner

For a content marketing campaign, knowing exactly what kind of image and video format to post, and how often is absolutely important. Here are the best sizes for sharing images on social media:

Image 


Format
Maximum File Size
Aspect Ratio
No. of Images
MultiMedia 
Facebook Pages and Group
PNG JPG GIF
10MB
Recommended - need to keep the Width*Height - 1280 x1080
Minimum 
600 x 315 pixels
Unlimited Image(s) - Recommend to post 10 Image(s) or less
Not Allowed
Instagram
Business Profile
PNG JPG 
8MB
Square, or between 1.91:1 and 4:5
Landscape: 1080 x 566 pixels
Portrait: 1080 x 1350 pixels
Square: 1080 x 1080 pixels
10 Image(s)
Multimedia format is allowed for carousal- can add image(s) and video(s) together.
Linkedin Profile and Pages
PNG JPG GIF
8MB 
Maximum
6012 pixels x 6012 pixels
9 Image(s)
Not Allowed
Twitter PNG JPG GIF 5MB
Recommended - need to keep the Width*Height - 1280 x1080
4 Image(s) Not Allowed
Tiktok - - - -
GMB
PNG JPG 
10MB
Must be greater than Width*Height - 250*250 
1 Image
Not Allowed

Video


Format
Maximum File Size
Duration
Aspect Ratio
No. of Video
MultiMedia
Facebook Pages and Group
MP4  MOV
1 GB
1 sec - 20 mins
Between 16:9 and 9:16
1 Video
Not Allowed
Instagram
Business Profile
MP4 MOV
100 MB
3 sec - 60 sec
Between 4:5 and 16:9
10 Video(s)
Multimedia format is allowed for carousal- can add image(s) and video(s) together
Linkedin Profile and Pages
MP4  MOV
200 MB
3 sec - 30 mins
Between 1:2.4 and 2.4:1
1 Video
Not Allowed
Twitter MP4  MOV 512 MB 0.5 sec - 140 sec
Between 1:3 and 3:1
1 Video
Not Allowed

Tiktok  MP4  50 MB 3sec - 60 sec 540 pixel resolution 1 Video Not Allowed
GMB
-
-
-
-
-
Not Allowed
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