Trigger Links Overview

Trigger links are a great way to pivot off a "click" within an SMS or Email. When a trigger link is clicked, the system will attribute the click to the contacts' activity timeline and trigger a predetermined action within a workflow. 

Use Cases for Trigger Links

Creating a follow up list of interested contacts

Make your Call to Action a trigger link and you will know who exactly clicked the CTA. You may email yourself every time someone clicks the link or create a task list of follow up activities.

One-click registration for an event

When the contact is already in your email, you may use a trigger link to register them for an event when they clink it instead of having them fill out a form.

Create a Trigger Link

• Go to Marketing >> Trigger Links

• Click the Add Link Button
• Enter the name for reference when selecting the trigger link.
• Enter a valid URL to a funnel, website page, or landing page.

Using a Trigger Link

In the SMS or Email editor, click the Link Option that looks like a chain.

Click the Link List option to choose a trigger link from the options.